Spend any time with me talking about lead generation or sales, and the term “layers of the onion” or “onion layers” will come up – a lot.  I’ve found that this concept is a great analogy to help teams think through laying out their products and offers. The goal is to make it easier for [...]

Note: I first published this post exactly one year ago. Unfortunately it bears reposting again before 2009. I have a feeling this same post will be relevant for another few years until the conventional wisdom evolves. Also, I’ve published an overview of my new Sales Advisory Program at www.CEOFlow.com/services.
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For companies selling products worth less than [...]

I put together and uploaded a bunch of new sketches this week for CEOFlow.  Preview them at:
www.flickr.com/photos/aaronross
Full set (includes some PebbleStorm sketches too):
www.flickr.com/photos/aaronross/sets/72157605840085105/