CEO meeting in westside Los Angeles (Santa Monica), March 13th [Updated]

hot-coalsEric Golden (CEO of Equipois) & I (Aaron Ross bio) are organizing a formal, facilitated CEO group here on the westside that will meet monthly. The theme of CEOFlow is to explore what it takes to create predictable revenue & sustainable growth.  It will consist of a fixed group of up to 12 CEOs which will meet in person and support each other in navigating through the economic turmoil, generating revenue and working with investors and customers in the new climate.

In this month’s meeting we will lay the groundwork for future sessions – determining who will be part of the group and a few topics for discussion.  Starting in May, with just 4-6 CEOs, we will begin to charge for participation, so it’s a great opportunity to see if we’re a possible mutual fit.
Bio summary: Aaron Ross is the founder of CEOFlow, which helps CEOs understand how to create predictable revenue, through guidance, groups and consulting.  Aaron is also the Program Director for Entretech’s, a non-profit mentoring network in partnership with USC, UCLA and Caltech, to help develop LA’s entrepreneurial community by “getting more companies funded in greater Los Angeles”.

Who this is for:
This is for CEOs of companies that have either raised $1m+ in capital or have $1m+ in revenues. We intend the group to be mostly CEOs of B2B companies and companies with some direct sales.

First session:
To kick things off and find other founding members, we’re organizing a first working session and get together for interested CEOs on March 13. There’s no cost. It will be held at FinaVentures’ office in Santa Monica (3340 Ocean Park, Suite 1050).

The intentions for this particular session:
1) Leave with specific ideas for tackling current issues, especially around revenue & cashflow,
2) Connect with other quality CEOs working through similar bottlenecks, and
3) Create a core group of founding members for a formal westside CEO organization that meets monthly.

I had a great CEOFlow session at Battery Ventures in Silicon Valley a couple of weeks back. About a dozen CEOs discussed, among other things, how they’re dealing with the changes in what works (and doesn’t) in sales & marketing/revenue generation, the financing environment, issues with investors/expectations, and what it takes to prove value after the sale and smooth renewals.

“Judging from how much the participants seemed to benefit from the exchange — including CEOs of companies that have raised tens of millions of dollars, CEOs who’ve taken companies public, and CEOs still figuring out their product portfolios — I gather there will be plenty more.” -Connie Loizos, Thomson-Reuters private equity blog (full article)

Date & Time:
Friday, March 13

Session #1, for CEOs with VC investors or over $1m raised

7:30a – 9:30a: CEOFlow working session
9:30a – 10a:  Network with CEOs from this and the next session.

Session #2, for CEOs of companies without investors, or <$1m raised
9:30a – 10a: Network with CEOs from this and the prior session.
10a – 12p: CEOFlow working session

(Unsure which session to attend?  Just write me)

3340 Ocean Park, Suite 1050 Santa Monica, CA 90405

If you’d like to attend, please contact Aaron Ross (aaron at pebblestorm dot com)

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