March 21, 2009
Alexander Kjerulf is a great writer, and I recommend you check out his blog. I’ve included a sample here of his last post (“The seeeeeeriously cool way out of a downturn”) that’s very relevant to what CEOs are dealing with today.
By the way, I would never tell a CEO to do everything they can to avoid layoffs. Layoffs can hurt a culture, or it can help it – it depends on how they’re handled, and the unique situation of the company. In fact, I’m often suggesting CEOs consider layoffs before they’re ready to accept the necessity themselves, because lots of companies, especially startups, tend to overhire and have too many people anyway. Boards and CEOs like to make aggressive hiring plans based on aggressive growth…which often doesn’t come as fast as they want.