Sales Machine

Use "Layers of the Onion" to sell for you

Posted by aaronross383 on December 23, 2008 at 11:11 pm
layers-of-the-onion

Spend any time with me talking about lead generation or sales, and the term “layers of the onion” or “onion layers” will come up – a lot.  I’ve found that this concept is a great analogy to help teams think through laying out their products and offers. The goal is to make it easier for [...]