Have You Launched Your Products, And Are Now Ready To Grow Faster? Grow New Business Sales By 40%-100% – Without Having To Make Another Unproductive Cold Call Ever Again
Here’s How To Create Predictable Revenue By Learning From Salesforce.com’s $1 Billion Sales Machine Best Practices
Dan Allcorn, of Equipois (a client), on how he got a 50% response rate from an email campaign in just 3 hours:
As an executive responsible for revenue, you are working really hard to get better results and yet you feel like something isn’t being done correctly. It feels like you and your whole team are pouring time, money and energy into a black hole and are only seeing incremental or even no progress. You have a great product and can close customers when you find qualified ones – the challenge is finding more of them with less effort…
- You’re a B2B company with salespeople working hard at growing, yet the results (in money, revenue and new clients) aren’t coming through as fast as you want.
- You understand that doubling your salespeople does not double your revenue.
- If you had more qualified leads, you could close them (though you want to improve your close rates).
- It seems like you spend time and money on programs that generate little or no results.
- You KNOW there are lots of customers out there who want to buy what you offer.
- You don’t want to recreate the wheel – saving time, money and energy is important.
- You feel like there could be some big sales productivity gains that could be had if you just had some extra help from an expert who’s been there/done that.
“Working with Aaron Ross has been nothing short of amazing…
…his methods produced a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. Deal size is still growing. We’re getting in the door with brands like Overstock, AT&T, IBM, etc. – basically people that would have never otherwise come to us. The best part is, we had a blast while doing it!” – Michael Stone, VP Sales, WPromote (#1 ranked Search Marketing Firm on the Inc 500)
Andrei Stoica, CEO of ConnectAndSell: “To say that I’d ‘highly recommend’ you would be an understatement – any company’s damn lucky to have you.”
Warren Savage, CEO IP-Extreme: “Aaron is the new guru of zen sales. I asked him to speak at my sales kickoff meeting last year and he has a real finger on the pulse of modern sales theory.”
Tim Connors, General Partner, US Venture Partners: “The companies I’ve seen that have followed Aaron’s advice have outperformed. What more can I say?”
Daniel Zamudio, CEO Playboox: “Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by Aaron’s vision, amazed by his creativity and thankful for his counsel.”
Feeling Stuck With Sales? Are You Navigating the “Hot Coals”?

Sometimes all it takes is one good idea, one right practice, to get things moving again.
Building a Sales Machine that creates ongoing, predictable revenue takes 1) effective Lead Generation (and Layers of the Onion), 2) a Sales Development function that bridges the typical black holes between marketing and sales, 3) Consistent sales systems, and 4) a focus on Customer Success once they’ve purchased your product.
An important part making money through enjoyment comes from creating predictable income and sales, freeing your organization from the day-to-day slog of constantly wondering from where every next customer or order will come.
If you want sustainable, consistent money and growth, you have to have process, which brings understanding of what drives your business and creates predictability. Process can be integrated to your passions and genius in a way that doesn’t rob you or your people of their enjoyment or flow. In fact, the process should amplify what you have and care about and create flow, rather than drain it. Yes, even in big companies!

I spent four years at salesforce.com in sales and the acquisitions team. The inside sales team I created sourced the pipeline for more than $100 million in recurring revenue for Salesforce.com, increasing new business revenue in the Fortune 5000 segments by 60%.
And because the team was self-managing, I could leave for 10+ days on vacation, stay totally out of touch, and come back to no questions, no issues, no drama – just more results.
My main problem became avoiding boredom!
Successful Executives Are Successful Because They Get Expert Help…Matt Wenger, CEO of GroupSystems, Has Started, Invested In Or Run 15-20 Companies: “There Is Never Enough Experience You Can Tap Out There…”
Stop Wasting Time And Money – Get Clear And Get Moving!
- Get clear on your vision for a world-class lead generation and sales organization
- Learn the 7 Secrets of Creating Predictable Sales
- Speed up your growth with a lot less time, money and energy
- Avoid the 3 Most Common Sales Bottlenecks (hint: the first is the CEO…)
- Avoid the landmines that distract you, waste opportunities and send you in the wrong directions (they are so easy to avoid, and yet people step on them constantly!)
- Understand the practices in sales & lead generation behind salesforce.com’s growth to $1 billion in revenue.
- Create more predictable revenue – learn how to remove uncertainty
- Have on-demand access to the answers to creating a sales machine of predictable revenue and sustainable customer success.
- Prepare for tomorrow: gain an understanding of why yesterday’s sales practices have lost their effectiveness and what future success requires.
The Puzzle Pieces Of A Sales Machine
All of the functions related to lead generation, sales and customer success must work in harmony to maximize sales productivity and predictability, including:
- Outbound Sales Lead Generation (And Never Make Another Cold Call!)
- Inbound Lead Management
- Talent Hiring, Motivation & Compensation
- Metrics, Benchmarks & Dashboards
- How To Get Value From A Sales Force Automation/CRM System
- Ongoing Customer Success
John Girard, CEO of Clickability: “Aaron focuses on measurable results. He avoids platitudes and feel-good statements, and focus on delivering something that will cause an outcome we want. Aaron provides the right balance between formula and customization. He brought in some battle-tested structures, but was very flexible in tailoring them to us. This means we feel like we’re getting the most current new thing out there, and it’s not something being shoe-horned into our business that doesn’t work.”
Roberto Angulo, CEO of AfterCollege.com: “Two things that made a big difference: your knowledge of salesforce.com & your approach in working on a granular level to improve salespeople productivity.”
Patrick Morrissey, SVP Marketing of Savvion (now VP Vertical Solutions, Salesforce.com): “You were able to articulate very clearly why attempts to improve the inside sales organization failed and provide details and metrics on the experience which informed the approach. From a style perspective, your style is also very low key and low b.s. I have seen multiple people who do multiple types of sales (and other consulting) who spend a lot of time talking and less time listening. Where sales consulting is concerned, there is also a lot of bragging. Your approach is the opposite.”
James Greenier, GM & VP Sales of AttorneyPages.com “Any team gets into comfortable patterns. I highly recommend listening to and implementing his suggestions regardless of any initial hesitation or uncertainty.”
If You’re Ready To Stop Spinning Your Wheels And Get Help In Building Your Sales Machine…
Contact my Support Goddess to set up a free trial coaching session:
emily (at) pebblestorm (dot) com
Or register through the CEOFlow page: www.CEOFlow.com/coaching
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